In 1970 Tissot was a very strong brand in the watch marketplace, popular with the quality conscious buyer who could not justify, or afford, the price of the likes of Omega or Rolex.
Tissot was actually part of the Omega group since 1930 but the two brands where marketed and manufactured completely separate. The only crossover I have ever seen was in the late seventies when the company was on the verge of bankruptcy, there was an Omega Geneve model with a rebadged, and refinished in the Omega gold plated colour, Tissot 781 movement.
One of the most popular lines in the Tissot range was the Seastar, a rugged, water resistant, wear anywhere type of watch that had been around since the late 50’s. This model has all the hallmarks of a Seastar but doesn’t have the name printed on the dial. It does, however, have the Spanish Galeon embossed on the back which was also a symbol of the Seastar.
Tissots had many distinguishing features. One, that was typical of the period, was the 12 faceted back as seen on this model. The movement is the, slightly better than ordinary, 784 Automatic with a date display.
Throughout its history, Tissot have been one of the most innovative manufacturers claiming many firsts in watch making. One of those, that did the reputation of Tissot no good amongst watchmakers, was the use of plastic components. In this model we see a plastic case ring which was considered cheap, cost cutting at the time but is now appreciated as a suitable material in this circumstance because of its shock absorbing qualities.
Signed four times, the dial, movement, back and crown, this a good example of a mid quality workman’s type watch of 1970.